the You know Vision

You Know isn’t just something you wear — it is something you feel. Born from a passion for self-expression, music, and pushing limits, this brand stands for anyone who’s ever been doubted but kept going. We design for the bold, the dreamers, the creators — the ones who know who they are even when it feels like the world forgets.

You Know was founded in 2025 in Oklahoma City, OK by Mattie England. It was created from his drive and ambition about his love for fashion, music, and culture. What started as a personal statement quickly turned into a movement about embracing your individuality and wearing your purpose.

Our mission at You Know is to inspire confidence through culture, to turn everyday essentials into powerful statements, and to create pieces that feel good — and mean something.

Every item we drop is more than just fabric — it is designed with intention. From the message on the front to the message on the back, we make sure every piece reflects quality, comfort, and a deeper meaning. Whether it is subtle or loud, it always says something.

You Know is for the ones who make their own lane. For the ones who grind with purpose, stand tall in their truth, and wear their mindset. We are building a culture — one that uplifts, empowers, and reminds you that your presence matters.

We don’t just drop clothes. We drop statements. You Know who you are. You Know where you are going. And if not yet — then we are here to remind you.