the You know Vision

You Know isn’t just something you wear — it’s something you feel.
Born from a passion for self-expression, music, and pushing limits, You Know stands for anyone who’s ever been doubted but kept going. It’s more than a name — it’s a movement.

Founded in 2025 in Oklahoma City, OK by Mattie England, You Know began as a creative expression that merged fashion, music, and culture. What started as a personal statement quickly evolved into a community built on authenticity and purpose.

To carry that vision into fashion, YK Lifestyle was created — the clothing line that transforms that same mindset into everyday essentials and bold statement pieces. Every drop under YK Lifestyle is designed to remind you of who you are and where you’re headed.

Our mission is simple: to inspire confidence through culture. We turn essentials into statements, and every design carries meaning — from the message across the chest to the intention behind every stitch. Whether subtle or loud, each piece reflects quality, comfort, and purpose.

You Know is for the ones who make their own lane. For the ones grinding with purpose, standing tall in truth, and wearing their mindset with pride. We’re building a culture that uplifts, empowers, and reminds you that your presence matters.

We don’t just drop clothes — we drop statements.
You Know who you are. You Know where you’re going.
And if not yet — then we’re here to remind you.